Public, government and, private school institutions in Zambia ought to adapt and utilize new and innovative ideas for school marketing to achieve goals in the current competing market. That implies investing in strategies and promotion plans that can reach the populations correctly. No two institutions have similar strategies that help increase enrollment and admissions. For example, advising a playschool to invest on a Television advertisement is costly and useless! Such an ad approach is suitable for higher education universities that have the potential to draw students from all around the world.
Identifying an appropriate marketing plan for promotion is key in achieving the desired outcome. Not all strategies reach everyone. Each approach targets its own set of individuals and communities. Here, are some of the latest and cost-efficient marketing ideas to increase admissions in elementary, primary and secondary schools, and universities.
Newspapers are in publication since the beginning of the printing age. While utilizing this strategy, one must ensure caution because of the restrictions. Utilizing daily paper such as Lusaka Times and Zambia Daily Mail for advertisement and campaigning confine to the neighborhood or national, thus extensive and viable arrangements are essential segments to guarantee that the idea goes off easily to the desired audience.
Billboards are the simplest way that catches the eyes of the public. Billboard promotion generally depends upon the size and area. Nonetheless, this cost must be weighed against the sort of message you need to get over. The matter on bulletins must be speedy read, and consequently ought not to contain a considerable measure of data.
This sort of marketing strategy is recommended for enterprises that consider every eye as a potential client. Since universities/ schools target specific people (parents & students), utilizing the right billboard technique is advised.
The advancements in technology provided cost-efficient and easiest platforms to market advertisements. Web marketing can be put to use at its best by educational institutions thus, enabling universities/ schools to reach millions.
Institutions are able to comprehend the worth of Internet available at their disposal. Web furnishes Intuitive chances to interface with current constituents and pulls in entrants. As the Internet develops, organizations can prospect to keep refining their web-based showcasing endeavors – websites – thereby achieving a more prominent number of potential entrants than previously. Few online advertising platforms are free to use. Online video streaming site like Youtube is cost-free.
This sort of marketing broadly involves television ads, radio, and social media promotions. With ready access to televisions, commercial advertisements aren’t such a bad idea. They are a one-time investment and affordable.
Radio promotion is more a verbal and voice advertising but can’t target as much public as television. This sort is sometimes restricted to the region and in order to go national, investment is expensive.
Social media marketing is absolutely free and unlimited. This is the best platform to promote and advertise services. This marketing involves platforms like Instagram, Twitter, Facebook, blogs, etc.
Mechanical type is manual and is more of interactive marketing. This helps institutions to establish proper face-to-face communication. This can be achieved by organizing events, campaigns, and completions.
Orchestrating contests and events for students in the capital city, Lusaka, brings awareness and helps the administration to assemble vital data of potential entrants. This even draws significant attention to convince constituents for admissions.